Visibility Score (VS)
VS answers one question: When the AI is asked about your topic, do you show up at all?
It represents Inclusion — being invited to the race. A high VS means AI engines recognise your brand as a relevant answer for the prompts you care about. A low VS means you're effectively invisible, no matter how good your content is.
Formula
VS = Coverage × Presence × Extractability
- Coverage — the share of your active prompts in which the brand appears at least once across all measurement runs for the period.
- Presence — within those covered prompts, how consistently the brand appears across the 3 runs per prompt per cycle (1 run = weak, 3/3 = strong).
- Extractability — whether the brand was returned in a structured, parseable way (named entity, link, citation) versus a vague reference. Clean structured mentions count fully; fuzzy aliases count partially.
The result is normalised to a 0–100 scale.
How to read it
| Range | Meaning |
|---|---|
| ≥ 40% (green) | Strong inclusion. Your brand is a default answer for the tracked topics. |
| 15–39% (yellow) | Partial inclusion. You appear, but inconsistently or only on easier prompts. |
| < 15% (red) | You're being skipped. Prompt scope, brand entity recognition, or content depth needs work. |
Colors are also evaluated relative to competitors on the same prompt set — being the highest in a low-coverage market is still a win.
Why VS can be low even with great SEO
VS is independent of Google ranking. Common causes:
- Entity ambiguity — your brand name collides with a generic term or a bigger brand. Fix via brand aliases and Organization JSON-LD.
- Prompt mismatch — your prompts are too generic ("best CRM") and AI defaults to the top 3 incumbents. Add commercial/local intent.
- Thin third-party coverage — AI engines rely on cited sources. If nobody outside your own site talks about you, you won't be extracted.
- Robots / accessibility — if GPTBot, Google-Extended or other AI crawlers are blocked, your content can't reinforce the entity.
Pairs with
- SOV — once you're included, SOV tells you how much of the answer space you occupy vs competitors.
- TMR — once you're included, TMR tells you whether you're the first brand mentioned.
VS is the gateway metric: SOV and TMR only become meaningful once VS is non-zero.