Insights dashboard
The Insights page is the strategic overview of how your brand performs across AI search engines and traditional SEO. It complements the Cockpit (which is operational, prompt-by-prompt) with a higher-level read of trends and competitive position.
Open it from the left sidebar → Insights.
What's on the page
1. KPI row
A horizontal row of cards summarising the single most recent measurement date for the selected site:
- AIS (AI Search Score) — weighted composite of Visibility Score, Share of Voice, and Top Mention Rate (40 / 35 / 25).
- Visibility Score (VS) — share of all prompts where your brand appears at least once.
- Share of Voice (SOV) — your brand's share of all brand mentions across all prompts.
- Top Mention Rate (TMR) — how often your brand is mentioned first or near-first when it appears.
- Cited Sources — number of unique domains the LLMs cited this cycle, with your brand's share.
Each card shows the absolute value plus a delta vs the previous cycle (green up, red down). The previous-cycle comparison uses the closest earlier metric_date available, which can be 1, 7, or 14 days back depending on cadence.
2. Positioning quadrant
A scatter chart that plots your brand and competitors on two axes:
- X axis: Share of Voice (market presence).
- Y axis: Top Mention Rate (quality of presence).
The chart is split into four quadrants by dashed lines at the cohort median:
| Quadrant | Meaning |
|---|---|
| Top-right | Leaders — high SOV and high TMR. |
| Top-left | Premium niche — strong positioning when mentioned, but limited reach. |
| Bottom-right | Volume players — many mentions, but rarely first. |
| Bottom-left | Laggards — both low. |
Your brand is highlighted; competitors are plotted with their brand colour.
3. Trend chart
A multi-line time-series showing AIS, VS, SOV, and TMR over the selected date range (default 30 days). You can toggle individual lines on/off via the legend.
4. City table
Per-city breakdown of the same KPIs, sorted by AIS. Useful for spotting cities where you over- or under-index versus your national average.
5. AI Insights panel
An automated 8-category gap analysis that summarises what changed since the previous cycle in plain English (prompt quality, new competitors, lost positions, citation movement, etc.).
Filters
The page header has three controls:
- Site selector — switch between your sites.
- Date range — 7 / 14 / 30 / 90 days, or a custom window.
- Segment — apply any saved segment (intent, stage, tag, city) to narrow the scope.
All charts and KPIs respond live to filter changes.
Demo data
If you are still on the free trial or have not completed a full cycle yet, click Generate DEMO Data above the charts to preview what the dashboard will look like once real measurements are in.
Common questions
- "My AIS went down but VS went up — why?" AIS weights TMR and SOV, so losing first-position mentions can drag the composite down even if total appearances grew.
- "Quadrant medians moved without me changing anything." The medians recompute from the current cohort on every cycle. Adding or removing competitors shifts them.