PromptDNA wizard

PromptDNA is the guided flow that generates a high-quality, brand-relevant prompt set for your site. Instead of writing prompts one-by-one, you describe your business once and PromptDNA produces a curated list aligned with how real users phrase questions to AI assistants.

You can launch it from Settings → Sites → [your site] → PromptDNA, or from the onboarding wizard when adding a new site.

Step 1 — Seed

Enter the basics PromptDNA needs to understand your business:

• Business type — local business (serves a defined physical area, e.g. clinic, store, restaurant) vs broader online/national business. This affects how cities and intent are weighted.
• What you offer — a short description of products, services or specialties.

Step 2 — Enrich

PromptDNA proposes a richer brand and offering profile based on your seed:

• Suggested service categories and specialties.
• Suggested audience segments (e.g. families, B2B, tourists).
• Suggested intent buckets (informational, commercial, navigational).

Review, accept, edit or remove suggestions. The cleaner this step, the more relevant the generated prompts.

Step 3 — Cities & scope

Define where the prompts should be measured:

• Pick one or more target cities. The generator multiplies each prompt template by each selected city to build a per-city prompt set (see Multi-city prompts).
• Set the geographic scope — local (city-level), regional, or national.
• For local businesses, the city list also controls which cities are queried in the AI providers' location context.

Step 4 — Review

The wizard generates the final prompt set. For each prompt you can:

• Approve — adds it to your active prompt list.
• Edit — tweak wording before approval.
• Remove — drop prompts that don't fit.

After approval, prompts enter the regular measurement cycle and start collecting LLM responses on the next scheduled run.

When to re-run PromptDNA

• You added new services, specialties or cities.
• You expanded into a new country or language.
• You significantly changed your audience or positioning.

Re-running PromptDNA does not delete existing prompts — it proposes additions you can selectively approve.