Metrics

Definitions of VS, SOV, TMR, AIS, SES and how to interpret them.

Coverage × Presence × Extractability — does your brand even show up in AI answers?

Frequency × Strength × Comparative Presence — how much of the AI answer belongs to you vs competitors.

Graded credit for being the first brand named in an AI answer.

The headline composite: 40% VS + 35% SOV + 25% TMR.

One unified 0–100 score combining your SEO and AI visibility.

Green ≥ 40%, Yellow ≥ 15%, Red < 15% — and why the thresholds are relative.