Introducing the Search Everywhere Score (S.E.S.)
The days of tracking only traditional rankings are over. Today's search landscape spans organic results, AI answers, local packs, video carousels, and more. The Search Everywhere Score is a single, unified metric that captures your brand's total visibility across every search surface that matters — so you can stop guessing and start optimizing everywhere your customers are looking.
Why Search Everywhere Optimization?
Google isn't the only game anymore. Your prospects search across AI platforms, YouTube, Google Maps, and video carousels. If you're not visible on all surfaces, you're invisible to a growing share of your audience.
Google Still Dominates — But It's Not Alone
Over 50 % of search revenue still flows through traditional organic results. Ignoring them is leaving money on the table. But AI platforms now capture a rapidly growing share of discovery queries.
AI Platforms Are the New Discovery Channel
ChatGPT, Gemini, Perplexity, and Claude are where a growing number of prospects begin their research. If your brand isn't showing up in AI-generated answers — with citations — you're invisible to this audience.
Local SEO Is 80 % of the Local Game
For service and commercial queries, Google's Local Pack drives the majority of clicks. Strong Map Pack performance also correlates with visibility in Google's AI Overview and Gemini — these products are interconnected.
Google Products Are Interconnected
Strong performance in Google's Local Pack for commercial queries correlates with visibility in Google's AI Mode, AI Overview, and Gemini. Optimising one surface lifts the others.
AI Answers Are the New Page 1
When ChatGPT or Perplexity synthesise an answer, your brand either appears — or it doesn't. Position in the answer matters, and so does being present across the retrieval sources these platforms pull from.
One Score to Rule Them All
Agencies that attack all search surfaces have a serious competitive advantage. A unified Search Everywhere Score lets you quantify total search performance and prove ROI across every channel.
The Six Surfaces of Modern Search
A complete Search Everywhere Score combines performance data from all of these surfaces into one actionable number.
Traditional Organic SEO
Google, Bing — classic blue links and SERP rankings.
AI Search Platforms
ChatGPT, Gemini, Perplexity, Claude — brand mentions & citations.
Google AI Overview
AI-generated answers at the top of Google results.
Google Local / Map Pack
Map-based local results for commercial & service queries.
YouTube Visibility
Video search rankings on the world's second-largest search engine.
Google Video Pack
Video carousel results embedded directly in Google SERPs.
"If you're selling SEO today, you should be selling total search performance. The days of selling only traditional rankings, or only local pack visibility, are fading."
— Industry Consensus, 2025
Platform Comparison
How does GEO Bubbles stack up against other Search Performance platforms? Here's a surface-by-surface breakdown.
| Search Surface | Rankability | GEO Bubbles | GEO Bubbles Detail |
|---|---|---|---|
| Traditional Organic Rankings | Yes | Yes | Full SERP tracking via DataForSEO |
| LLM Brand Mentions (ChatGPT, Gemini, etc.) | Yes | Yes | VS, SOV, TMR across 4 LLMs + city-level mapping |
| LLM Citations / Source Tracking | Partial | Yes | Full citation tracking with Cited Sources tab |
| Google AI Overview Visibility | Yes | Yes | Brand & competitor visibility in AI Overviews |
| Google Local Pack / Map Pack | Yes | Yes | SERP data shows brand & competitor local pack triggers |
| YouTube Visibility | Yes | Yes | Available as separate search engine tracking |
| Google Video Pack | Yes | Yes | Part of enhanced SERP data capture |
| City-Level Geo Mapping | No | Yes | Unique: visibility mapped across cities on a live map |
| Competitor Gap Analysis (LLM) | Partial | Yes | CompRadar with opportunity scoring & action items |
| Multi-LLM Comparison | No | Yes | Side-by-side ChatGPT vs Gemini vs Perplexity vs Claude |
| Historical Trend Tracking | Partial | Yes | Daily metric snapshots with trend charts |
| Composite SPI / SES Score | Yes | Yes | AIS (AI Score) combining VS, SOV, TMR — expandable to SES |
Comparison based on publicly available feature lists as of April 2025.
How the S.E.S. Works
The Search Everywhere Score aggregates weighted performance from every search surface into a single 0–100 index. GEO Bubbles already tracks the AI Score (AIS) combining Visibility Score, Share of Voice, and Top Mention Rate. The S.E.S. extends this by folding in organic SERP performance, local pack ranking, AI Overview presence, and video visibility.
Ready to Track Your Total Search Performance?
Stop monitoring search in silos. GEO Bubbles gives you city-level, cross-platform visibility intelligence — all in one dashboard.