What does the llms.txt check validate?
It fetches yourdomain.com/llms.txt and confirms it's a usable file for AI systems. Specifically:
- Reachable — it returns a
200at the site root and isn't blocked by robots.txt or your CDN. - Markdown, not HTML — it's served as plain Markdown, not an HTML page or a custom 404.
- Has a summary — a short title (H1) and a one-paragraph description of what the site is.
- Curated links — Markdown links to your most important, authoritative pages.
A valid, well-formed file passes; one that exists but is thin or malformed is a warning; no llms.txt at all is a fail.
How is it evaluated, and how is it scored?
GEObubbly fetches /llms.txt, confirms a 200 response, checks that the content is Markdown rather than an HTML error page, and looks for a summary and links. It's a core GEO / LLM Readiness check worth 3 points — a cheap, high-leverage signal because so few sites have one yet.
Why llms.txt matters for GEO
When an AI engine answers a question about your product or company, it stitches together whatever it can find — and without guidance, that can be stale, scattered or wrong. An llms.txt gives those systems a curated, high-signal map: here's what we do, and here are the canonical pages to trust. That reduces misrepresentation and steers engines toward your best content rather than letting them guess from fragments. Adoption is still early, which is precisely the opportunity: publishing a clean llms.txt now is a cheap, low-risk edge while most competitors don't have one. It won't rescue a site that's blocked or unindexable, but paired with answer-first content, fast server-rendered pages and accurate structured data, it measurably improves how correctly ChatGPT, Perplexity and other engines describe and cite you. Think of it as the guided tour you hand the AI — one of the most actionable wins in GEO / LLM Readiness.