What does the author / E-E-A-T check look for?
It looks for clear signals of who is behind the content and why they're qualified. Specifically:
- Author schema — an
authorin Article schema linking to aPersonentity (ideally with their ownsameAsprofiles). - A visible byline — a named author shown on the page, not anonymous content.
- Credentials / bio — a short bio or credentials establishing the author's expertise.
Clear attribution with schema plus a visible byline passes; a byline only, with no schema or credentials, is a warning; no authorship signal at all is a fail.
How is it evaluated, and how is it scored?
GEObubbly looks for author schema or meta, a visible byline, and any credentials or bio that establish expertise. It's a core GEO / LLM Readiness check worth 2 points, because authorship is the most actionable piece of E-E-A-T — the trust framework both search and AI engines use to decide which sources to rely on.
Why authorship and E-E-A-T matter for GEO
E-E-A-T — Experience, Expertise, Authoritativeness and Trust — is how engines judge whether to trust content, and it's especially decisive for sensitive, commercial and advisory topics. Clear authorship is the most actionable piece: a named author with a visible byline, ideally with credentials or a bio establishing why they're qualified. Reinforce it with structured data — an author in Article schema linking to a Person entity, with that person's own sameAs profiles — which connects the content to a real, identifiable expert that engines can resolve and trust. Anonymous content competes from behind: AI engines, like cautious editors, prefer to cite sources with visible, credible authorship over a page with no one standing behind it. This pairs with cited sources and clear entities to build the trust layer of GEO / LLM Readiness — the signals that decide whether an engine considers you a credible source worth quoting.