What does the product & review schema check look for?
It checks whether commercial pages describe their products and ratings in machine-readable form. Specifically:
- Product schema — the product's name, image, description and key attributes.
- Offer details — price, currency and availability via an Offer, which is what enables pricing in rich results.
- Review / aggregateRating — individual reviews and/or an aggregate star rating, which power the star display.
Complete Product plus review/rating schema passes; partial markup (missing offers or ratings) is a warning; no product schema on a commercial page is a fail.
How is it evaluated, and how is it scored?
GEObubbly checks commercial pages for Product, Offer and Review/aggregateRating schema. It's an extended Structured Data check that runs directly against the page's markup.
Why product & review schema matters for SEO and GEO
For commercial pages, Product schema is the markup that lets engines understand you're selling something specific and what its details are, while the nested Offer carries price, currency and availability, and Review or aggregateRating markup carries customer ratings. Together they make a product page eligible for product rich results — the listings that show a star rating, price and stock status right in the search result. Those enhanced listings are far more eye-catching than a plain blue link, which typically lifts click-through, and the rating stars in particular act as social proof before the user even clicks. The markup must reflect real, visible information — genuine prices and authentic reviews — since fabricated or self-serving review markup is a structured-data violation. For e-commerce, this is among the highest-value schema you can add. For GEO, well-described products with clear pricing and rating data give AI engines structured facts to surface when users ask about products.