What does the entity & sameAs check look for?
It checks whether your page defines who you are as an entity and connects that identity to the wider web. Specifically:
- Entity schema — an Organization or Person type that names and describes you.
- sameAs links — sameAs properties pointing to your verified profiles (Wikipedia, LinkedIn, X, official directories).
- Consistency — whether the entity details are complete and match your identity across those profiles.
An entity schema with verified sameAs profile links passes; an entity present but with no sameAs is a warning; no entity schema at all is a fail.
How is it evaluated, and how is it scored?
GEObubbly checks for Organization or Person schema and whether it includes sameAs links to authoritative profiles. It's a core, scored Structured Data check that runs directly against the page's markup.
Why entity schema and sameAs matter for SEO and GEO
Modern search and AI engines think in terms of entities — distinct things like your company or an author — not just keywords. Declaring an Organization or Person schema names your entity explicitly and describes it (name, logo, URL, founding details, contact points). The sameAs property then links that entity to its authoritative presence elsewhere: your Wikipedia page, LinkedIn, X/Twitter, Crunchbase, official directories. This matters because it lets engines disambiguate and verify you — confirming that the company on your site is the same one with these recognised profiles — which is how a knowledge graph (and a Google knowledge panel) gets built with confidence. For GEO this is especially powerful: when an AI engine needs to attribute information to a trustworthy entity, a clearly-defined organisation or person with verified sameAs links is far easier to cite accurately than an anonymous site.