What does the internal anchor text check look for?
It looks at the clickable text of your internal links and whether it describes the destination. Specifically:
- Descriptive anchors — link text that conveys what the target page is about (a topic or page name).
- Generic anchors — non-descriptive phrases like "click here", "read more", "this page" or a bare URL.
- Relevance signal — whether anchors give engines a meaningful clue about the linked page's topic.
Mostly descriptive anchors passes; several generic anchors is a warning; mostly non-descriptive anchor text is a fail.
How is it evaluated, and how is it scored?
GEObubbly examines the anchor text of internal links on the page and flags generic, non-descriptive phrases. It's a core, scored Links & Authority check that runs directly against the page's links.
Why internal anchor text matters for SEO and GEO
Anchor text — the visible, clickable words of a link — is one of the signals engines use to understand what the linked page is about. When you link to a page about GEO readiness with the anchor "GEO readiness checklist", you pass a clear topical signal to that page; when you link with "click here" or "read more", you pass nothing useful. Internal links are where you have full control over this, so descriptive anchors are an easy, high-value habit: they help engines understand and rank the target page for its topic, and they help users (and screen-reader users especially) know where a link goes before clicking. The goal is natural, descriptive anchors that reflect the destination — not keyword-stuffed, identical anchors repeated everywhere, which looks manipulative. Vary them sensibly and keep them relevant. Good anchor text works hand in hand with internal linking generally: links distribute authority and discoverability, and descriptive anchors tell engines what that authority is about. For GEO, clear anchors help AI engines map the topical relationships between your pages.