What does the translation quality check look for?
It assesses how natural and accurate your translated content reads. Specifically:
- Fluency — whether the language reads naturally and idiomatically to a native speaker.
- Accuracy — whether the meaning is correctly conveyed without errors or distortions.
- MT artefacts — tell-tale signs of unrefined machine translation: awkward phrasing, literal idioms, grammatical slips.
Natural, accurate translation passes; some awkwardness or minor errors is a warning; poor or clearly unrefined machine translation is a fail.
How is it evaluated, and how is it scored?
GEObubbly assesses signals of translation fluency and accuracy. It's an extended International SEO check that runs server-side, evaluating the content of the page.
Why translation quality matters for SEO and GEO
If localisation is about adapting content to a market, translation quality is about whether the language itself is any good. Translated content that reads awkwardly — stilted phrasing, literally-translated idioms that make no sense, grammatical errors, the wrong register — immediately signals low quality and undermines trust, even if the underlying content is excellent. Native speakers spot machine-translation artefacts instantly, and a page full of them feels careless and unprofessional, which hurts engagement and conversions. Engines, increasingly attuned to content quality, also tend to discount thin, obviously auto-translated material. The point isn't that machine translation is forbidden — it's a useful tool — but that publishing its raw output is the problem. Good translation reads as though it were written natively: fluent, accurate, idiomatic, and appropriate in tone. Achieving that usually means having native speakers or professional translators review and refine translations rather than shipping unedited machine output. For GEO, fluent, accurate translation is part of being a credible, high-quality source in each language — an engine is more likely to trust and cite content that reads as genuinely well-written to native speakers than content riddled with translation errors. It rounds out International SEO alongside genuine localisation.