Question Headings Checker — do your headings match how people ask AI?
People ask AI engines full questions — so headings phrased as those questions match the query directly. This check looks at whether your page uses question-style headings (starting with what, how, why, when, where, who, or ending in a question mark) that mirror how users actually phrase things. Question headings create a clean match between a conversational query and your section — and they naturally push the content beneath them to answer first.
Updated June 2026 · Technical SEO & GEO · Part of GEO / LLM Readiness
Check your headings for question phrasing
Paste a URL — GEObubbly scans your headings and flags whether enough of them are phrased as the questions people ask AI engines.
✓ Free check✓ 1 signal✓ No signup required
In short: Headings phrased as the questions people actually ask match conversational AI queries and signal exactly what each section answers.
What does the question-headings check look for?
It scans your page's headings (H2/H3) and identifies how many are phrased as genuine questions that map to real user queries. It looks for:
Question words — headings starting with what, how, why, when, where, who, can, is, are or does.
Question marks — headings that end in "?".
Query alignment — that the questions reflect how people actually ask about the topic, not just decorative phrasing.
Multiple question-style headings mapped to real queries passes; a few question headings is a warning; no question-style headings is a fail.
How is it evaluated, and how is it scored?
GEObubbly detects headings that take a question form — starting with an interrogative word or ending in a question mark — and weighs them against the page's structure. It's a core GEO / LLM Readiness check worth 3 points, because conversational query matching is a strong signal for which section an answer engine pulls from.
Why question-based headings matter for GEO
AI queries are conversational: people type or speak full questions — "how do I fix a redirect loop", "what's the difference between a 301 and a 302". A heading phrased as that exact question creates a direct match between the query and your section, telling the engine precisely what this part of the page answers and which chunk to lift. Question headings also do useful double duty: they tend to force answer-first writing underneath, because a question naturally wants a direct answer below it. You don't need every heading to be a question, but a page that anticipates and labels the real questions in its topic is far more likely to be matched to a conversational query and cited. It pairs directly with answer-first content — phrase the question, then answer it immediately — as part of GEO / LLM Readiness.
How this check scores
Pass:Multiple question-style headings mapped to real user queries.
Warning:A few question-style headings.
Fail:No question-style headings.
FAQ
Question-based headings are subheadings phrased as the actual questions users ask — for example "How do I check my robots.txt?" instead of "robots.txt configuration". They help because AI engines and search engines match queries to content, and a query is usually a question; a heading in the same form creates a direct match. They also signal exactly what the section below answers, making it easy for an engine to pull the right chunk, and they tend to push the content underneath into a clean answer-first structure.