The GEO strategy planner for the age of AI search.
Search is splitting into ten answer engines. Turn 50+ GEO, AEO and SEO tactics into one drag-and-drop board — prioritised by speed, risk and impact — and plan exactly how to get cited in ChatGPT, Google AI Overviews, Perplexity and Gemini.
See plans & one-time pricing →What is GEO strategy planning — and why now?
Your buyers have stopped scrolling ten blue links. They ask an engine and read one answer. Getting into that answer is a new discipline — and it needs a plan, not a to-do list.
Generative engine optimization (GEO) is the practice of shaping your content, entities and reputation so large language models cite and recommend your brand in their answers.
The hard part isn't knowing the tactics — llms.txt files, schema, entity graphs, digital PR, original research, YouTube, Wikidata, answer-first content. The hard part is deciding what to do first with the team you actually have, and proving it moved a metric. That's GEO strategy planning, and it's exactly what this tool is built for: one board, every tactic, ranked by speed, risk and impact.
GEO strategy today is a pile of opinions and slides
You know the 100 things you could do. Getting a client — or your own boss — to agree on what to do first is the hard part.
Everyone disagrees
Ten tactics, ten opinions, and no shared way to weigh speed vs risk vs impact.
Slides go stale
You rebuild the same prioritisation deck for every client and every new bit of research.
No proof it worked
Tactics get "done" but nothing ties them to a metric you can show the client.
From chaos to a defensible plan in three moves
Argue about the positions, not the slideware — then export something client-ready.
Set your team's capacity
Four sliders — PR, Tech, Content, Brand. Tactics you can't staff simply drop off the board, so every plan is realistic.
Drag tactics onto the board
Place each on Speed × Risk and Risk × Impact. Every bubble carries its leading KPI and the module that measures it.
Export the client-ready plan
White-label PNG/PDF, a shareable link, saved charts you can revisit. No more rebuilding slides.
One tool, built to make you look sharp
A strategy board your clients actually understand — backed by the KPIs that prove it.
50+ tactics, colour-coded and KPI-backed
Every GEO, AEO and SEO tactic positioned by how fast it pays off, how risky it is, and how big the needle-move is — on two decision boards.
Configure the whole board
Rename and recolour categories, retune every tactic's weights, or add your own with custom KPIs.
Decision boards
Speed × Risk and Risk × Impact, one click apart.
Team-capacity gating
Plans sized to the team you actually have.
Present & hand off like a pro
- Fullscreen presentation mode
- White-label PNG & PDF export
- Shareable live client links
- Saved charts, one per client
- Show/hide values & wrap labels
- Multi-language planning
Yours to keep, always improving
One-time price, secure hosting & SSL, automatic daily backups, 99.9% uptime, and a steady stream of new tactics as AI search evolves.
One-time price. Yours to keep.
Start free, then pick a one-time tier to unlock saving, custom setup and multiple dashboards — no subscription, ever. Founding-launch pricing for the first 50 seats.
Solo
- 1 user
- Unlimited charts
- All 50+ tactics · both views (Speed × Risk + Risk × Impact)
- Fullscreen presentation mode
- PNG & PDF export
- Save & revisit charts
- Secure hosting & SSL
- Automatic daily backups
- 99.9% uptime
- Ongoing updates & bug fixes
- Email support
- Custom categories & colours
- White-label & sharing
Agency
- Everything in Solo, plus:
- Up to 10 seats
- White-label exports (your branding)
- Full configuration: custom categories, colours, tactics & KPIs
- Edit existing tactic bubbles
- Create your own tactics library
- Community dev access — ticketing, voting for features & adding new feature requests
- Custom quadrant colours
- Shareable client links
- Priority support
Studio
- Everything in Agency, plus:
- Full white-label — your logo, colours & subdomain
- Unlimited seats + client access
- Done-for-you setup — custom tactic library & templates
- All future major updates — free
- Multi-language planner
- Priority support + 1:1 onboarding
- Roadmap influence
🔒 14-day money-back guarantee — if it doesn't earn its price on your next client plan, we'll refund you.
Questions, answered
What is GEO strategy planning software?
It helps you decide which generative engine optimization tactics to run first. This planner plots 50+ GEO, AEO and SEO tactics on a board by speed, risk and impact, gates them by your team's real capacity, and exports a client-ready plan for earning citations in ChatGPT, Google AI Overviews, Perplexity and Gemini.
What is the difference between GEO, AEO and SEO?
SEO ranks your pages in classic search. AEO selects you for AI answers like Google AI Overviews. GEO cites and recommends you inside LLM answers from ChatGPT, Gemini, Perplexity and Claude. They reinforce each other — and the planner covers tactics for all three.
Is it really one-time — no subscription?
Yes. You pay once and keep access. Ongoing fixes and improvements are included, and the Studio tier also includes every future major version, free.
Can I white-label it for my clients?
Yes. Agency exports carry your branding and shareable client links. Studio adds full white-label — your logo, colours and subdomain — so you can present the whole tool as your own.
Do I need to be a GEO expert to use it?
No. It ships with 50+ ready-made tactics on the open Seen → Believed → Chosen framework, each mapped to a leading KPI. You drag, prioritise and present.
What is the planner based on?
The idea was inspired by Wil Reynolds' post on the Seer Interactive blog, where he open-sourced his GEO strategy & consulting tool for prioritising AI-visibility tactics by impact, speed and risk. We built on that idea — extending the tactic library, wiring each tactic to a measurable KPI, and turning it into an interactive board you can configure, save and present to clients.
What if it's not for me?
14-day money-back guarantee, no questions asked.
Plan your AI-search strategy on one board.
Start free in seconds — upgrade to a one-time plan when you're ready.